News & Awards
NEW OPENING AT PLAYCE, DUBAI MEDIA CITY
FFG Sports Management is proud to announce the opening of a new location at Playce in Dubai Media City. This exciting venue features three brand-new football pitches in a fantastic setting, creating an ideal environment for training, development, and community football.
This expansion marks an important new chapter for FFG Sports Management as we continue to grow and provide high-quality football experiences for players and families across Dubai.
A DECADE OF JUVENTUS ACADEMY DUBAI
FFG Sports Management celebrated 10 years of Juventus Academy Dubai: a decade of passion, growth and unforgettable football moments for our players and families.
This important milestone was also recognized at Allianz Stadium in Turin during the Juventus Academy World Cup, bringing together academies from around the world in the home of Juventus.
Ten years of developing young talent, sharing the values of the game and building a football family that continues to grow stronger every season.
JUVENTUS WORLD CUP CHAMPIONS
As Juventus Academy Dubai & Sharjah, we won the Juventus Academy World Cup twice, in 2023 and 2025. Held in Turin, the Juventus Academy World Cup brings together the best young talents from academies around the world, offering a unique opportunity to compete at the highest level while experiencing the spirit, tradition and excitement of one of football’s most legendary clubs. These unforgettable tournaments have been an inspiring journey for our players, coaches and families alike. Click here
PARTNERSHIP WITH DANUBE SPORTS WORLD EXTENDED
FFG Sports Management has partnered with Danube Sports World, the largest indoor sports facility in the Middle East (200,000 sq.ft., 25m height), featuring multiple courts and 200 free parking spaces. Dedicated to kids aged 3–8, the venue has hosted Juventus legends David Trezeguet and Andrea Barzagli. Juventus Academy Dubai has collaborated with Danube Sports World since Trezeguet’s visit during its development, and we are proud to continue this partnership, opening a new chapter of football excellence with state-of-the-art training and unforgettable experiences for Juventus players. Click here
AWARDS
The quality of the Juventus Academy has thus, once again, been recognized. Juventus Academy Dubai & Sharjah have been awarded as 2nd Best Sports Academy (1st football program) in the Middle East in 2025 & 2023, 1st Sports Youth Organization in 2019 & 2024 at SPIA Awards, 1st Best football Academy at UAE Sports Awards in 2018 and 2019.
Chiellini in dubai
An unforgettable day for our Academy in Dubai and the legendary Giorgio Chiellini judging by the joy in the eyes of boys and girls from Dubai and Sharjah in the presence of the Juventus idol. After being hosted in our office, Al Nasr Sports Club and Dubai Sports Council to launch the first Juventus coaching course, Giorgio Chiellini’s visit continued at two of the seven locations of our local football school, where hundreds of delighted children asked questions, had the opportunity to take photos and receive souvenir cards of the Juventus legend.
JUVENTUS ACADEMY WORKSHOP
In the presence of Giorgio Chiellini, FFG Sport Management announced the Juventus Academy Workshop in collaboration with the Dubai Sports Council, which took place in Dubai from 31 May to 2 June. Over three inspiring days, coaches and players experienced the Juventus FC methodology firsthand with professional coaches from Turin, covering technical skills, tactics, fitness, and sports psychology while connecting with the coaching staff and sharing the club’s values.
BARZAGLI VISIT: AWARDS & INAUGURATIONS
During his special visit to the UAE, Andrea Barzagli spent a memorable week in Dubai visiting Juventus Academy Dubai & Sharjah. From time spent in the office to inspiring moments on the pitch, the visit also included a stop at the Dubai Sports Council for the presentation of the first Juventus Coaching Course held abroad. The week concluded with the SPIA Awards at Atlantis The Palm, creating unforgettable experiences and beautiful moments shared both on and off the pitch. Click here
LEGENDS VISITS
FFG Sports Management proudly welcomed iconic Juventus legends Giorgio Chiellini, Andrea Barzagli, Sebastian Giovinco, David Trezeguet and Edgar Davids during unforgettable visits to Juventus Academy Dubai & Sharjah. Their presence created incredible excitement for our young players and families, offering a rare opportunity to meet football icons and share inspiring moments. These visits were not only memorable celebrations of football but also powerful moments of motivation for the next generation of players.
Juventus Academy surprise for CR7
After being crowned as Player of the Century at Globe Soccer, Cristiano Ronaldo received a video surprise from many #JuventusAcademy around the world
The video started and ended with Juventus Academy Dubai, the organizer of the surprise along with Bendoni Communication. Click here to see the video.